Sales Director — UK&I
A Series B logistics SaaS company had made a bad hire for their Sales Director UK&I role — someone who looked great on paper but could not operate in an early-stage environment. They needed to move fast and get it right the second time.
19 days
Brief to shortlist
4 weeks
Total time to offer
22%
H2 revenue target exceeded
0
Counter-offers accepted
01 — The Challenge
The pressure was high. The first hire had cost them six months and significant pipeline. The board was watching. The CEO needed someone who could hit the ground running — not a candidate who needed six months to ramp. The brief required a Sales Director who had experience in complex logistics or supply chain deals, could manage a small team, and had operated in a company of similar scale.
02 — Our Approach
We ran a post-mortem on the failed hire first — understanding exactly what had gone wrong and why. We redefined the profile based on what the role actually required versus what the job description said. We focused on candidates who had navigated similar transitions: from a structured enterprise environment into an early-stage company where they had to build process as well as pipeline. Every candidate was assessed against a set of competencies derived directly from the failure analysis.
03 — The Outcome
We presented four candidates in 19 days. The client hired their first choice — a Sales Director who had previously built the UK commercial function at a Series B supply chain SaaS. Within six months, the new hire had rebuilt the pipeline, restructured the team, and exceeded their H2 revenue target by 22%.
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Most recruiters send you a CV pack and disappear. Launch Velocity came back with a market briefing before we had even agreed terms — who was available, what they would cost, what the talent pool looked like. That level of preparation is rare.
Rachel B.
VP People
Series B SaaS Logistics
Engagement Snapshot
19 days
Time to shortlist
4
Candidates presented
28 days
Time to offer
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