About
Built by someone who has sat in the seat.
Most recruiters have never carried a quota. We have. That changes everything about how we hire for you.
The Founder
From recruiter to operator — and back again.
Launch Velocity was founded after a career that crossed both sides of the commercial talent equation. Starting in recruitment, then moving into a Strategic Enterprise AE role at a high-growth SaaS company — building pipeline from scratch, opening new territories, and selling into complex enterprise accounts.
That experience made one thing clear: most recruiters are assessing the wrong things. They optimise for presentation, not performance. They match job titles, not operator profiles. They don't know what it actually takes to build revenue in a new market because they've never done it.
Launch Velocity exists to fix that. We bring operator-level judgment to every search — so the companies we work with get commercial hires who can actually deliver, not just interview well.
Operator Credentials
Our Mission
We don't place candidates.
We identify GTM operators.
The difference matters. A candidate is someone who can do the job on paper. A GTM operator is someone who can build pipeline in a market where your brand is unknown, sell a complex solution to a buying committee that's never heard of you, and do it without the infrastructure that exists at a mature company.
That's the profile we're looking for on every search. And because we've been that person, we know how to find them.
What This Means For You
Operator judgment at every stage of the search.
We read CVs differently
We know what pipeline ownership actually looks like on paper — and what it doesn't. We can tell the difference between a rep who inherited a book and one who built it.
We ask better questions
Our interview process is built around the questions operators ask, not the questions recruiters ask. We probe for territory creation, deal complexity, and ambiguity tolerance.
We benchmark against reality
We know what a strong EMEA AE looks like at Series A versus Series B. We won't send you a candidate who's great on paper but wrong for your stage.
We understand your urgency
We've sat in the seat where a bad hire costs you six months of runway. We move with that in mind.
Who We Work With
Seed to Series B. UK and EMEA.
We work exclusively with AI and SaaS companies expanding into the UK and Europe — typically at the stage where every commercial hire is a high-stakes decision. Founders who can't afford a bad AE. CROs who need to build a team that can operate without heavy infrastructure.
We keep our client base focused deliberately. It means we know the talent market deeply, we know what good looks like at your stage, and we're not spreading our attention across industries we don't understand.